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Marketing-Cloud-Consultant Exam Blueprint - Certification Marketing-Cloud-Consultant Test Questions

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Certification Marketing-Cloud-Consultant Test Questions - New Marketing-Cloud-Consultant Exam Cram

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Salesforce Marketing-Cloud-Consultant Certification is recognized by employers as a mark of excellence in the Marketing Cloud field. It demonstrates that the holder has a deep understanding of the platform and is capable of managing complex marketing campaigns. Certified Marketing Cloud Consultants are in high demand and can command top salaries in the industry.

Marketing-Cloud-Consultant Exam topics

Candidates must know the exam topics before they start of preparation. Because it will really help them in hitting the core. Our Salesforce Marketing-Cloud-Consultant exam dumps will include the following topics:

1. Discovery: 15%

Demonstrate how to gather requirements in order to put together the data and segmentation strategy for the customer (for example; frequency, complexity, volume of sending).
Provided a customer environment and goals, determine the viability of external systems that need to be - included in the solution (for example; POS, CRM, eCommerce, data warehouse, data source inputs).
Given a solution, recommend the appropriate customer skill sets required to utilize the Marketing Cloud application.
Provided with a list of branding and creative strategies, probe for additional information that is needed to recommend an appropriate solution.
Provided with a set of business requirements, determine what additional information is needed to design the recommended solution.

2. Conceptual Design: 12%

Explain the purpose of IP Warming and make a recommendation based on customer needs.
Given a customer scenario, determine the factors to consider when scaling the solution.
Given a narrative data flow, select the correct data flow diagram that depicts that data flow.
Articulate how data construct will drive one-to-one messaging and content.

3. Marketing Cloud Connect: 6%

Understand how Sales/Service Cloud data in the Marketing Cloud can be segmented.
Understand how to send an email to a contact, lead, campaign, and report via the Sales/Service Cloud and - Marketing Cloud (for example; sending, triggered, automated).
Understand the prerequisites to consider prior to starting a Marketing Cloud Connect configuration (for - example; Salesforce edition, list of integration users, scope user, administrator credentials).

4. Account Configuration: 10%

Analyze the impact of applying a Sender Authentication Package (SAP) to a business unit (for example; link wrapping, Landing Pages, image URLs).
Given a scenario, troubleshoot issues regarding Reply Mail Management.
Determine which type of customer scenario warrants the creation of a business unit (for example; publication - types, demographic, workflow processes, and organizational structure).
Given a customer scenario, recommend the appropriate Marketing Cloud role based on User Stories.

5. Reporting: 5%

Explain how the information in data views and tracking extracts are accessed.
Compare and contrast standard reports, data views, and tracking extracts.
Summarize Send Logs, including when/why to use it and how to create and manage.

6. Data Design: 12%

Understand the implications of a system being database of record.
Explain the various data objects in the Marketing Cloud (for example; data extensions, list model, data retention model, publication lists, suppression lists).
Understand how data is retrieved within a Relational Data Model (for example; basic SQL).
Given a customer scenario, recommend the appropriate import method with lists or data extensions.
Understand available data types, retention, and template options when building a data extension.

7. Automation: 8%

Compare and contrast triggered and scheduled interactions.
Given a customer scenario, select the appropriate workflow that meets the business requirement (for example; import, segmentation, email send).

8. Email Build: 7%

Understand the required steps to build, test, and deploy an email based on customer requirements.
Explain the various ways to individualize email content (for example; AMPscript, personalization strings, Dynamic Content, Guide Template Language).
Explain various Marketing Cloud Email technologies (for example; Link Alias tags, Impression regions, Web Analytics Connector).
Compare and contrast the ways to individualize content, such as SSJS vs. AMPscript, Dynamic Content Wizard vs. AMPscript/LookupRows function.

9. Contact Builder: 15%

Explain the role and capabilities within Contact Builder.
Given a customer scenario, know how to build an Attribute Group to be used for a simple interaction.
Understand how cardinality impacts data modeling.
Summarize how to use Data Designer to incorporate data source into Contact Builder.

10. Journey Builder: 10%

Given a customer scenario that includes Journey Builder, evaluate the requirements, activities, and steps.
Explain the requirements for and the methods by which a contact can enter a Journey.
Compare and contrast automation tools, such as Journey Builder and Automation Studio.

Salesforce Certified Marketing Cloud Consultant Sample Questions (Q69-Q74):

NEW QUESTION # 69
A customer is connecting Sales Cloud with Marketing Cloud. The connection was successful, however, the team is unable to view or sync Sales Cloud objects in Contact Builder.
How should a consultant begin troubleshooting the connection?

A. Create and send an email in Email Studio to test the connection and validate tracking.
B. Create new Marketing Cloud and Sales Cloud users and perform a new installation.
C. Validate Marketing Cloud and Sales Cloud users have access to the business unit.
D. Validate Marketing Cloud and Sales Cloud permissions for the connecting users.

Answer: D

Explanation:
To troubleshoot the connection between Sales Cloud and Marketing Cloud, a consultant should start by validating Marketing Cloud and Sales Cloud permissions for the connecting users. The connecting users are the users who authenticated Marketing Cloud Connect inboth systems. They need to have certain permissions and roles in both systems to enable full functionality of Marketing Cloud Connect.References:https://help.salesforce.com/s/articleView?id=sf.mc_co_troubleshoot_marketing_cloud_conn

NEW QUESTION # 70
A customer plans to configure multiple business units (BU) to support the digital marketing efforts of five international offices.
Which reasons warrants this implementation? Choose 2 answers.

A. Support non-English responses with Reply Mail Management.
B. Localized physical mailing address displayed in the default email footer
C. Localized language and display options based on location and culture.
D. Tracking information for campaigns sent by each office.

Answer: C,D

NEW QUESTION # 71
ABC Company wants to automate the sending of shipping notices and a customer survey.
* Shipping notices will be sent once a day.
* The shipping file will be placed on the FTP some time after 4:00 p.m.
* The shipping data will be sorted in the Shipping Notice data extension.
* A field in the data extension will contain the shipping date.
* The survey needs to be sent at 9:00 a.m., exactly 10 days after the customer's order ships.
Which workflow would most effectively enable ABC Company to do this?

A. Automation 1: Triggered Import File -> Filter -> Send Email -> Wait-> Filter -> Send Email
B. Automation 1: Triggered Automation 2: Scheduled to run daily at 9:00 AM Import File -> Filter -> Send Email -> Filter -> Send Email
C. Automation 1: Scheduled to run daily at 7:00 PM Automation 2: Scheduled to run daily at 9:00 AM Import File -> Filter -> Send Email -> Filter -> Send Email
D. Automation 1: Scheduled to run daily at 7:00 PM Import File -> Filter -> Send Email -> Wait -> Filter-> Send Email

Answer: A

Explanation:
Explanation
If a question is related to automation and it mentions that a file will be available in the FTP always at a specific time, your answer will be an option with a scheduled automation. Scheduled automations are used when you know the time a file is pushed into FTP and it always runs at a scheduled time. If a question is related to automation and there is an uncertainty when the file will be pushed to FTP (ex; a day before last working day / if a date falls on a weekend, it will be available on last Friday etc.), your answer will be an option with a Triggered Automation.
Triggered Automations are fired as soon as a file hits a specific location within FTP. Transfer activity is involved when file is encrypted.

NEW QUESTION # 72
Northern Trail Outfitters (NTO) has recently Marketing Cloud and wants to securePII data stored within the system.
Which limitation should the consultant consider when recommending field-Level Encryption?

A. Separate encryption keys are required for each business unit NTO .... Field_LevelEncryption for
B. Only list-based sending is supported by field-Level Encryption.
C. Encrypted fields will show unencrypted values in standard records.
D. Field-Level Encryption doesn't support segmenting, filtering, or querying encrypted fields.

Answer: B

Explanation:
A limitation that the consultant should consider when recommending Field-Level Encryption is that Field-Level Encryption doesn't support segmenting, filtering, or querying encrypted fields. Field-Level Encryption is a feature that allows marketers to encrypt sensitive data in Marketing Cloud using encryption keys and algorithms. However, encrypted fields cannot be used for segmenting subscribers using filters or queries, as they cannot be evaluated or compared with other values.References:https://help.salesforce.com/s/articleView?id=sf.mc_overview_field_level_encryption.htm&typ

NEW QUESTION # 73
Northern Trail Outfitters is migrating from a legacy emailing tool to Marketing Cloud. As part of the migration, they have to go through a security review. Their data privacy team has made it clear that the data in the sandbox should never be mixed with data In production during testing cycles.
What recommendation would a consultant provide on the architecture to fulfill this requirement?

A. Implement two separate Marketing Cloud instances.
B. Ensure test sends are done from data extensions with attribute 'Is Testing1.
C. Use Subscriber Filter per business unit to filter production from test data.
D. Create one or more additional business units for testing.

Answer: A

Explanation:
To fulfill the requirement that the data in the sandbox should never be mixed with data in production during testing cycles, Northern Trail Outfitters should implement two separate Marketing Cloud instances. A Marketing Cloud instance is an independent environment that contains its own data, configuration, and functionality. Having two separate instances for sandbox and production will ensure data isolation and security during testing cycles.References:https://help.salesforce.com/s/articleView?id=sf.mc_overview_marketing_cloud_instances.htm

NEW QUESTION # 74
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